Hello Kick-Ass go-getter!

Are you collaborating / partnering with WUKA? If so, this is hour brief page. Go to the campaign you will be featured on, read through it and make sure you understand everything. If you have any questions, please email us at rebecca@wuka.co.uk.

We can't wait to see your content live!

Overview of Content Direction 👀

  • WUKA literally stands for: WAKE UP KICK ASS, and we try to embody this in everything we do. We’re always trying to break any taboos talking about periods, the vagina and female health. They’re natural, and it’s about time we normalise bleeding by talking about them!
  • As long as the tone of the caption feels authentic to you and will resonate with your audience, we're happy.
  • Feel comfortable and confident in your skin. We love natural, unedited bodies!
  • We don't want our paid content to feel like an ad. Please avoid it feeling stiff and dry. We love it when our influencers make their content feel personal or relatable, by sharing personal stories or opinions.
  • Visually, we'd love you to wear our WUKA undies, but we understand not everyone is comfortable with this. There's lots of ways you get around this, by shooting it in flat lays, or pairing with an oversized T-shirt ect. You can check out our tagged section on Instagram for inspo.

Period Pants

The Every Body Campaign

WUKA is extending their size range of their most popular period pants, to make sure every body and everyone is able to have a sustainable and comfortable period. We are so happy to have you representing us!

WUKA FOR Every Body ✨

A celebration of all bodies.

At WUKA, it’s one of our core missions to be as inclusive as possible for everyone who bleeds. Which is why a range of our pants come in sizes from 2XS to 6XL. We believe in periods for every body and sustainability not determined by size. We’ve recently launched our iconic styles:

  • Midi Brief 2XS - 6XL.
  • Hipster Basics 2XS - 6XL.
  • High Waist 2XS - 6XL.

Our latest sizes are 5XL-6XL. For every body, every period, every flow, every size up to 6XL.

**(Our sizing ranges from 2XS - 6XL, and in various different styles and flows including light, medium, heavy, super heavy).**

We’d love for you to chat to your community openly about your period experiences, and how everyone’s experience is unique and valid.

Brief 📝

You don't need to fit all of this in, it's just to give you a really good idea of what WUKA stands for/types of direction you could go in!

Campaign details:

  • Launch Date: 15th of October
  • Product Name: Ultimate High Waist, Ultimate Midi Brief, Basic Organic Hipster, Basic Organic Thong.
  • Flow: Light/Medium/Heavy
  • USP: all styles listed above now come in sizes 2XS-6XL.
  • Hashtags: #WUKAforeverybody
  • Tags: @wukawear
  • Promotions: 15% off new sizes 3XL-6XL.
  • Key themes: Inclusivity and body acceptance.