Black Friday Event

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Sign Up for sale alerts. Useful, affordable and impactful. No discount code needed. All products featured in the Ethical Black Friday collection already have strike-through pricing discounts applied. All existing discount codes will not work. 2025. T&C's apply.

Ethical Black Friday

Small, Ethical Business

As a certified B-Corp, we lead by example—putting people and the planet before profit. Every pair of WUKA is a step towards ethical, sustainable, and responsible period care.

Sustainable, Stigma-Free

Carbon Neutral+ products, designed by women, for women. Made to empower you while protecting the planet—every WUKA choice supports sustainability and equality.

Wear. Wash. Reuse.

Stress-free period protection, every day of your cycle. Reliable, reusable and comfortable—designed to support your flow from light to heavy, with zero leaks and zero worries.

Black Friday collection page icon highlighting our period products are reusable for up to 2 -years'. Make the switch today

2+ Years Reusable.

Better value. Save money every cycle with reusable period protection that’s designed to last. Make the switch to be kind to your body, your wallet, and the planet.

Black Friday collection page icon highlighting reliable, period-proof protection you can trust. Trusted by over 700,000 women and counting

Trusted by 700,000+.

No leaks, no worries. Stay dry and confident from school runs to sports, work days to sofa nights. Reliable protection you can trust—wherever life takes you.

Black Friday collection page icon highlighting every pair of WUKA period underwear saves 200 disposables from going to landfill

Love You & The Planet

Every pair of WUKA saves up to 200 disposables from going to landfill. That’s over 2,000 products saved in just 2 years — reducing waste, saving money, and protecting the planet.

Small, Ethical Business

As a certified B-Corp, we lead by example—putting people and the planet before profit. Every pair of WUKA is a step towards ethical, sustainable, and responsible period care.

Sustainable, Stigma-Free

Carbon Neutral+ products, designed by women, for women. Made to empower you while protecting the planet—every WUKA choice supports sustainability and equality.

Wear. Wash. Reuse.

Stress-free period protection, every day of your cycle. Reliable, reusable and comfortable—designed to support your flow from light to heavy, with zero leaks and zero worries.

2+ Years Reusable.

Better value. Save money every cycle with reusable period protection that’s designed to last. Make the switch to be kind to your body, your wallet, and the planet.

Trusted by 700,000+.

No leaks, no worries. Stay dry and confident from school runs to sports, work days to sofa nights. Reliable protection you can trust—wherever life takes you.

Love You & The Planet

Every pair of WUKA saves up to 200 disposables from going to landfill. That’s over 2,000 products saved in just 2 years — reducing waste, saving money, and protecting the planet.

Small, Ethical Business

As a certified B-Corp, we lead by example—putting people and the planet before profit. Every pair of WUKA is a step towards ethical, sustainable, and responsible period care.

Sustainable, Stigma-Free

Carbon Neutral+ products, designed by women, for women. Made to empower you while protecting the planet—every WUKA choice supports sustainability and equality.

Wear. Wash. Reuse.

Stress-free period protection, every day of your cycle. Reliable, reusable and comfortable—designed to support your flow from light to heavy, with zero leaks and zero worries.

2+ Years Reusable.

Better value. Save money every cycle with reusable period protection that’s designed to last. Make the switch to be kind to your body, your wallet, and the planet.

Trusted by 700,000+.

No leaks, no worries. Stay dry and confident from school runs to sports, work days to sofa nights. Reliable protection you can trust—wherever life takes you.

Love You & The Planet

Every pair of WUKA saves up to 200 disposables from going to landfill. That’s over 2,000 products saved in just 2 years — reducing waste, saving money, and protecting the planet.

In today’s financial climate, WUKA period underwear is a game-changer—costing up to 50% less than pads and tampons over two years.
The average person spends around £150–£200 annually on disposables, while just 5–7 pairs of WUKA can last 2+ years for less than £100. That’s a one-time investment for long-term savings.
Plus, by switching to reusables, you can save over 200 single-use products from landfill—reducing your waste, plastic use, and carbon footprint. It’s a better choice for your wallet, your body, and the planet.
And with Ethical Black Friday savings, there’s never been a better time to make the switch—save money and make a sustainable impact.

2024 Health & Wellbeing Awards Gold Winner Badge – recognising WUKA for excellence in health and sustainable period care

Beauty Shortlist Mama & Baby Awards 2024 Winner Badge – celebrating WUKA’s award-winning products for expecting and new mums

Our Stretch Super Heavy Period Pants take home the silver-award at the Green Parent Natural Beauty Awards 2025 for best menstrual care product

WUKA Perform Period Swimsuit wins best value cross-training kit at the Women's Running Awards 2023

Our High Waist Black Seamless Stretch – Super Heavy Flow period-proof underwear wins best period pants at the Beauty Shortlist Wellbeing Awards 2025

WUKA were finalists at the Pure Beauty Global Awards 2025

We won Gen M Award Winner - Breakthrough Partner for our seamless DryTech™ Incontinence light leaks underwear

The WUKA Postpartum Stretch™ set has been voted Best Postpartum Wellness Product for 2025 by The Positive Birth company

Black Friday 2025

Celebrate a week of sustainable shopping with WUKA’s Ethical Black Friday sale. Extended until 8th Dec, join us in raising awareness about the power of reusables — because one pair of WUKA can save 200 disposables from landfill. Better for you, better for the planet.

When is Ethical Black Friday?

Ethical Black Friday extended until 11:00am, December 8th 2025, UK Time.

What discount code should I use?

No discount code needed. All of the products featured in the Ethical Black Friday collection already have strike-through pricing discounts applied. T&Cs apply.

What products are included in the Ethical Black Friday sale?

The WUKA Ethical Black Friday sale includes 40% off Perform™ (excluding swim bikini and shorts) and 30% off Ultimate™ (excluding Super Heavy Flow) and 20% off Stretch (excluding Super Heavy Flow). The sale does not include cycle/school sets, teen starter kits or accessories.

Can Black Friday be ethical?

Yes. In a lot of cases Black Friday is bad for the planet and promotes unethical working practices. However, at WUKA we use Black Friday to reduce period poverty and make sustainable periods more accessible by offering great discounts and amplifying the amazing work of our charity partners.

How long does the discount last?

Ethical Black Friday pricing will automatically revert back at 11:00am UK time on Monday 8th December 2025. We reserve the right to modify, suspend, or terminate this promotion earlier than stated, in the event of unforeseen circumstances, without prior notice. Any change will not unfairly disadvantage participants. See full Terms & Conditions for details.

Do other discount codes work during Ethical Black Friday?

During the Ethical Black Friday promotion, all existing discount codes will not work. This will last from the start of Ethical Black Friday, 1:30pm 19th November 2025 UK time until 11:00am 8th December 2025 UK time.

How many pairs can I order during Ethical Black Friday?

Order as many pairs as you like during Ethical Black Friday. If you need to return anything, just make sure all items come back clean and unworn. We’ll sort your refund based on what comes back.

What happens if I can’t order in time or if I miss the offer?

Unfortunately, our offer expires at 11:00am UK time, Monday 8th December 2025. If you miss the offer, subscribe to our newsletter to be the first to know about all our offers and new launches!

Return and Refund

Please note that sizes purchased as part of our Ethical Black Friday promotion cannot be refunded or exchanged once the order has been shipped. However, if a size change is necessary prior to shipping, we can accommodate the request. All unopened items can be returned for a refund. If worn, wash and dry them before returning your entire order. Any exchange(s) must be for the same style.

How do I change my order?

Please kindly email us at hello@wuka.co.uk with details of your order and the changes you wish to make. Due to the high volume of orders, our replies may take longer than our usual 24hrs. Please see our full returns and exchanges policy.

What size should I get?

You can use our size guide to determine what size will be best for you. If you are in between two sizes, we advise that you choose the larger size.

Shipping during Black Friday

Due to high demand during our Black Friday event, a £1.99 tracked shipping fee will be applied to all orders at checkout. This ensures we can process and deliver your order reliably and efficiently. We aim to dispatch all orders promptly, but please allow extra time for delivery during this busy period. You’ll receive a tracking link once your order is on its way.

Shop Other Collections

Next-gen WUKA period swimwear for all body types, combining leak-proof protection with stylish, inclusive design in vibrant colours

Next Gen
Period
Swimwear

Next Gen Period Swimwear

Shop Swimwear

WUKA Stretch™ period underwear designed to fit every body, featuring ultra-stretchy, comfortable fabric that adapts to your shape

Made to Fit
Everybody

Made to Fit Everybody

Shop Stretch

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Black Friday Event

Sale Ended

WUKA Stretch Seamless Midi Brief Heavy - Black

Stretch™ Period PantsSeamless Midi Brief

WUKA Stretch™ Boxer Short Heavy

Stretch™ Period PantsSeamless Boxer Short

WUKA Teen Period Racerback Swimsuit - Black

Teen Period SwimwearRacerback Swimsuit

WUKA Ultimate™ Bikini - Heavy

Ultimate™ Period PantsBikini Brief

WUKA Stretch Seamless High Waist Heavy

Stretch™ Period PantsSeamless High Waist

WUKA Teen Stretch™ Seamless - Heavy flow - Pinkest Pink

Teen Stretch™ Period PantsSeamless Midi Brief

WUKA Period Racerback Swimsuit - Black

Period SwimwearRacerback Swimsuit

WUKA Stretch Seamless Midi Brief Medium

Stretch™ Period PantsSeamless Midi Brief

WUKA Ultimate™ Bikini - Medium

Ultimate™ Period PantsBikini Brief

WUKA Teen Stretch Seamless - Heavy flow - Blue

Teen Stretch™ Period PantsSeamless Midi Brief

WUKA Stretch Seamless High Waist Medium

Stretch™ Period PantsSeamless High Waist

WUKA Ultimate™ High Waist - Medium

Ultimate™ Period PantsHigh Waist

WUKA Teen Period Racerback Swimsuit - Navy

Teen Period SwimwearRacerback Swimsuit

WUKA Ultimate™ Midi Brief - Medium

Ultimate™ Period PantsMidi Brief

WUKA Teen Stretch™ Seamless - Heavy flow - Orange Sun

Teen Stretch™ Period PantsSeamless Midi Brief

WUKA Swim High Waist - Black

Period SwimwearSwim High Waist

WUKA Ultimate™ Lace - High Waist - Heavy

Ultimate™ Period PantsLace High Waist

WUKA Period Racerback Swimsuit - Blue

Period SwimwearRacerback Swimsuit

WUKA Ultimate™ Midi Brief - Heavy

Ultimate™ Period PantsMidi Brief

WUKA Teen Stretch™ Seamless - Heavy flow - Lime Punch

Teen Stretch™ Period PantsSeamless Midi Brief

WUKA Ultimate™ High Waist - Heavy

Ultimate™ Period PantsHigh Waist

WUKA Stretch Thong

Stretch™ Period PantsSeamless Thong

WUKA Ultimate™ Lace - Hipster Brief - Medium

Ultimate™ Period PantsLace Hipster

WUKA Stretch Thong - Light Nude

Stretch™ Period PantsSeamless Thong

Black Friday 2025

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